Hill Unveils “What’s for Supper?” Plan to Require Beef Origin Labels

Republican candidate for Alabama Commissioner of Agriculture and Industries Corey Hill has proposed a new consumer-rights measure aimed at helping Alabama families know whether the beef they buy is truly American—the “What’s for Supper?” plan.

A cattle farmer and grocery store operator, Hill said the idea draws from existing seafood label laws. Under his plan, restaurants and grocery stores would be required to disclose the country of origin for beef products.

“Just like families deserve to know where their seafood comes from, they deserve to know where their meat is coming from,” Hill said. “There is a massive influx of beef coming in from other countries and, often, people are not aware that what they are buying and putting on their children’s plates is not American beef. Alabamians deserve to know which beef is American and which is from another country so they can make an informed choice when they make a purchase.”

Currently, Alabama has no law requiring restaurants or grocery stores to identify the nation of origin for meats they sell.

Hill’s proposal is modeled after State law on seafood origin. In 2024, Alabama passed legislation requiring restaurants and in-store delis to label fish and shrimp as domestic or imported, and as wild-caught or farm-raised. That law took effect Oct. 1.

Even so, enforcement has drawn criticism. State Representative Chip Brown (R-Hollingers Island), the bill’s sponsor, has publicly urged stronger action. “Some restaurants follow it to the tee and some do not,” Brown said. “I don’t think the Alabama Department of Public Health is doing a good job enforcing that measure. It’s been disappointing.”

Brown also said fines exist under the law, but that many establishments fail to comply. “There are fines that are involved for not labeling seafood.… I think it’s beneficial to our commercial seafood industry in Alabama,” he said.

Hill has been endorsed by the Alabama Grocers Association, the Alabama Farmers Federation’s FarmPAC and BeefPAC—the political arm of the Alabama Cattlemen’s Association.

If enacted, the “What’s for Supper?” plan would expand consumers’ right to know. Hill says it would protect family budgets, support local ranchers, and add transparency to the meat supply chain.

Hill is currently Mayor of Douglas and operates a mixed farm and grocery store. He will face State Senator Jack Williams and Fifth-generation farmer Christina Woerner McInnisin the May 19, 2026 Republican primary.

For more information on Hill, visit his campaign website or follow him on social media.